Achievement Goal Theory – This psychological theory says that we achieve better and are more determined to reach our goals when
working with others with a growth mindset. Where we all believe that we can achieve.

Sirota’s Three-factor Theory argues that we need camaraderie. (Which you can only get when working with other people).

Loss aversion is a cognitive bias that describes why, for individuals, the pain of losing is psychologically twice as powerful as the pleasure of gaining. The loss felt from money, or any other valuable object can feel worse than gaining that same thing.1 Loss aversion refers to an individual’s tendency to prefer avoiding losses to acquiring equivalent gains. Simply put, it’s better not to lose $20 than to find $20. That’s why we have the three-strikes rule